Global Outdoor Advertising Market Report: 2015 Edition includes any type of advertising that reaches the consumers

ResearchMoz added Latest Research Report titled " Global Outdoor Advertising Market Report: 2015 Edition " to it's Large Report database.

Outdoor advertising also called as out-of-home advertising, includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven days of the week and twenty-four hours a day. Outdoor advertising comprises four major segments namely; billboards, street furniture, transit advertising and alternative media. Billboards have been the largest segment in the outdoor advertising market due to the increasing popularity of digital billboards across the world. The global outdoor advertising market is growing at a steady rate and is expected to continue to do so in near future mainly due to increasing popularity of this segment among other segments of the advertising industry.

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The key factors which are anticipated to drive market growth include increasing urbanization, global economic development and digital outdoor advertising. Some of the noteworthy industry trends include improved audience measurement, low-cost advertising medium and commuting trends among others. However, the industry remains threatened by certain challenges which include regulatory issues at local level.

The report provides a comprehensive study of outdoor advertising market globally and also provides detailed information for key regional markets. The competition in the global outdoor advertising market is intense among large players like JC Decaux, Lamar Advertising Company, Clear Channel Outdoor Holdings, Inc. and CBS Corporation. All these companies have been profiled in the present report highlighting their key financials and business strategies for growth.

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Table of Content

1. Introduction
1.1 Advertising Industry
1.2 Outdoor Advertising
1.2.1 Advantages of Outdoor Advertising

2. Outdoor Advertising Market Analysis
2.1 Global Advertising Industry

    Market Value
    Breakdown by Medium
    Breakdown by Region

2.2 Global Outdoor Advertising Market

    Market Value

2.3 Outdoor Advertising - Regional Markets
2.3.1 Outdoor Advertising Market in US

    Market Value
    Breakdown by Medium

2.3.2 Outdoor Advertising Market in UK

    Market Value
    Market Segments
    Digital Outdoor Advertising
    Top Advertisers

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Global Outdoor Advertising Market Report: 2015 Edition includes any type of advertising that reaches the consumers Global Outdoor Advertising Market Report: 2015 Edition includes any type of advertising that reaches the consumers Reviewed by Sagar Jagtap on 03:29 Rating: 5

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