Global Smart Band Market to grow steadily at a CAGR of around 8% during the forecast period 2016-2020

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Market outlook of the smart band market

Technavio’s research analyst predicts the global smart band market to grow steadily at a CAGR of around 8% during the forecast period. The high demand for wearable lifestyle devices is the key growth driver for this market. Consumers use smartwatches, smart bands, and wearable rings to monitor daily fitness and health activities, listen to music, check virtual/3D videos, play virtual games, and access social networking websites such as Facebook, LinkedIn, and Twitter. The popularity of these devices is highest among the younger population, especially in the US.

The strategic partnership among supply chain members is an emerging trend in the smart band market. In recent years, smart band manufacturers have increased their relationships with industry players worldwide. For instance, during 2015, HTC partnered with Under Armour to develop the Grip smart band.

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Geographical segmentation and analysis of the smart band market

    Americas
    APAC
    EMEA

The Americas accounted for 65% of the market share during 2015 and is expected to retain its market leadership until the end of the forecast period. Its dominance was due to the presence of tech-savvy consumers with greater awareness of technologically advanced products such as smart bands. Fitbit, Garmin, and Jawbone; which are among the top five leading vendors in the market are also based out of the US.

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Table of Content

PART 01: Executive summary
Highlights

PART 02: Scope of the report
Base year
Forecast period
Market coverage
Market size calculation
Geographical segmentation
Vendor segmentation

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Realistic scenario
Optimistic scenario
Five forces analysis

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