Mobile Data and WiFi Monetization Research Report: Convergent and user-centric offers take center stage

ResearchMoz added Latest Research Report titled " Mobile Data and WiFi Monetization: Convergent and user-centric offers take center stage " to it's Large Report database.

The insatiable demand for continuous broadband connectivity has turned mobile data into a revenue growth engine for mobile network operators (MNO). Operators are exploring diverse approaches to attract users and grow mobile data revenue, including network-centric, user-centric and WiFi-centric strategies. Some leading operators are building scale and revenue share through technological and performance leadership. Other operators are leveraging their powerful user analytics capabilities to design differentiated packaging and compelling offers to drive mobile data uptake and usage. In addition, MNOs are increasingly exploiting synergies stemming from WiFi connectivity, making WiFi a key element of the mobile broadband service proposition.

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Key Findings

•     Mobile broadband has become a primary revenue growth engine for MNOs around the world. Operators are responding to the mobile data opportunity with converged services portfolios and multi-play offers. Big data analytics are increasingly being leveraged to come up with accurate data pricing, bundling and marketing strategies for mobile data.
•     Mobile operators take multiple approaches to mobile data monetization. Some strategies emphasize network performance, some focus on user drivers, and some position WiFi as a core service. Network-centric monetization strategies leverage technological leadership while user-centric models focus on the needs and preferences of customers. WiFi-centric models position WiFi as a key element of the overall broadband value proposition.
•     WiFi is gaining importance among operators both as a tool to provide seamless broadband connectivity and as a services platform. Mobile network operators are leveraging WiFi to retain customers, increase their spend share and reduce network costs. While MNOs and WiFi infrastructure providers expand their WiFi hotspot footprint, emerging models such as WiFi First are changing the rules of the game.

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Table of Contents

Executive summary

Introduction: Mobile data opportunity and challenges

Section 1: Mobile broadband as a catalyst of growth

    Overview of business drivers for mobile broadband
    Mobile data as a driver of revenue growth
    Service convergence strategies
    Evolution of WiFi positioning in the mobile market
    Emergence of big data-driven monetization strategies
    Section 2: Key models for mobile data monetization

Network-centric models

    User-centric models
    WiFi-centric models

Section 3: Mobile data monetization approaches and selected strategies of leading mobile operators

    Case study: China Telecom
    Case study: Telefónica
    Case study: AT&T
    Case study: British Telecom
    Case study: América Móvil

Section 4: WiFi monetization approaches

    Current and emerging WiFi monetization models
    Case study: Google
    Case study: Boingo

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