OTT Video in Africa and the Middle East: Entry of international players stimulates competition while content remains key differentiating factor

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OTT Video in Africa and the Middle East: Entry of international players stimulates competition while content remains key differentiating factor

Summary

"OTT Video in Africa and the Middle East: Entry of international players stimulates competition while content remains key differentiating factor", a new Telecom Insider report by GlobalData offers a thorough study of the OTT video market in the AME region. The report analyses different OTT video service providers operating in the region on various parameters such as business model, content offerings, challenges and opportunities.

Adoption rate of OTT video services is gorwing in the AME region with increases in smartphone and pay-TV penetration, development of broadband infrastructure and 4G/LTE rollout.

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The OTT video market in AME region is witnessing strong competition between international and regional players. An extensive international and regional content portfolio will be a key competitive advantage for OTT service providers and help them increase their subscriber base. Low penetration of credit cards and lack of localised content are the some of the key challenges faced by the OTT players in the AME region.

The report consists of following sections -
- The OTT video market: This section provides a general analysis of OTT services, including taxonomy and a look at business models and content provision for AME markets.
- The OTT video in Africa & the Middle East: This section examines more specifically the regions markets, including pay-TV household penetration, service provider profiles, business models and OTT mobile opportunities. The section also provides results from the GlobalData OTT Video Market Attractiveness Index, comparing the main OTT markets on different parameters such as infrastructure, demand and socioeconomic factors, and profiles a number of OTT service providers.

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Table of Contents

Table of contents 3
List of exhibits 4
Executive summary 5
Section 1: OTT Video Market 6
OTT video pricing and business models 7
OTT service providers 8
Content provision in the connected era 9
Challenges and opportunities 10
Section 2: OTT Video in Africa & the Middle East 11
OTT video market in Africa & the Middle East 12
OTT Video Market Attractiveness Index 13
OTT service provider profiles 15
OTT business models 16
OTT mobile opportunity 17
Section 3: Market detail: Case studies 18
Netflix 19
STARZ Play 21
Shahid.net 23
Section 4: Key Findings and Recommendations 26
Section 5: Appendix 29

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