Australia - Mobile Broadband Market - Services and Apps

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Australia’s MVNOs now accessing the world’s fastest LTE networks
The three LTE networks operated by Optus, Telstra and Vodafone have been developed rapidly during the past two years. These MNOs are striving to provide an infrastructure capable of meeting customer demand for Mobile Broadband Services, and are also preparing for the possibilities anticipated through the deployment of 5G within the next few years. Telstra continues to be a global leader in mobile services, being a partner with Ericsson in developing 5G. The two companies have demonstrated 1Gb/s capabilities over a commercial LTE network using carrier aggregation technology, and will use the 2018 Commonwealth Games in Queensland to trial a range of technologies. Increasingly in an era leaning further to mobile data than voice, these networks must offer sufficient performance for customers. These developments have propelled Australia in global league tables, with the country having recorded the fastest peak mobile broadband speeds globally.

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Optus and Telstra have been able to utilise their 700MHz spectrum assets since early 2015, with which they aim to provide about 98% population coverage by the end of 2016. Vodafone is relying on upgrades to its existing concessions, and provides about 95% coverage in metro areas. The auction of unused spectrum in the 1800MHz band in February 2016 will further improve the ability of MNOs to extend their LTE services. As a result of these developments the mobile market has seen a steady migration of subscribers from 3G to LTE.

Upgraded networks face daunting data demands from customers, many of whom make use of data-intensive graphics, videos and files shared across the networks. In addition, popular OTT services such as Netflix, a company which alone had attracted about five million customers by June 2016, provide streaming of content over mobile devices. While networks can at times be strained, the MNOs are continually adding capabilities and applications in an effort to reduce their overall costings. Customer preference for Wi-Fi from homes and workplaces has meant that mobile broadband traffic is largely offloaded to fixed-line infrastructure. Given that about 90% of all mobile device sales are now smartphones, the growth in mobile data traffic is increasing rapidly. In the year to December 2015 mobile data traffic grew 21% year-on-year.

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Table of Contents

1. Market analyses
1.1 Market overview
1.2 Uptake in LTE adds to mobile broadband users
1.3 Mobile data and messaging exceeds voice revenues
1.4 Globalgig hotspot local and international data roaming
1.5 Overview of 4G frequency usage
1.6 Spectrum reallocations
1.6.1 1800MHz
1.7 Hardware drives applications
1.8 Mobile broadband to drive structural change
1.9 Mobile broadband slowly substitutes fixed services
1.10 The economic impact of mobile broadband
1.11 Mobile broadband market statistics
1.11.1 Mobile broadband subscribers
1.11.2 Fixed wireless broadband market

2. LTE and 5G developments
2.1 High-speed mobile networks
2.1.1 High-speed packet access (HSPA)
2.1.2 Long-term Evolution (LTE)
2.1.3 VoLTE
2.1.4 Moving from 4G to 5G
2.1.5 5G developments
2.2 Mobile broadband operators
2.2.1 Optus
2.2.2 Telstra
2.2.3 Vodafone Hutchison Australia (VHA)

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Australia - Mobile Broadband Market - Services and Apps Australia - Mobile Broadband Market - Services and Apps Reviewed by Sagar Jagtap on 02:44 Rating: 5

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