Global Mobile Ad Spending Market to grow at a CAGR of 14.6% during 2016-2020: Key Vendors are AdMob, Flurry, InMobi, MoPub, Chartboost etc.

ResearchMoz added Latest Research Report titled " Global Mobile Ad Spending Market 2016-2020 " to it's Large Report database.

About Mobile Advertising

Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile marketing strategies that are used by most businesses. The retail industry, financial service providers, and pharmaceutical businesses are the leading adopters of mobile marketing.

Technavios analysts forecast the global mobile Ad spending market to grow at a CAGR of 14.6% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of global mobile Ad spending market for 2016-2020. To calculate the market size, the report considers the expenditure on mobile advertisement.

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The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
AdMob
Chartboost
Flurry
InMobi
Millennial Media
MoPub

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Table of Content

PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Numerical figures
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Industry overview
Preference of users in terms of ad positioning
Flow of mobile ad
Time spent on mobile phones
Number of smartphone users
PART 06: Market landscape
Market size and forecast
Five forces analysis
PART 07: Market segmentation by type
Global mobile ad spending market by type
Global mobile ad spending market by search ads
Global mobile ad spending market by display ads
Global mobile ad spending market by SMS ads

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