Multiplay in the Americas: Value-Added Services Increasingly Integral to the Multiplay Value Proposition

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Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region

Summary

"Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the multiplay market in the Americas region, with market size and forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the multiplay market, analyzing key trends on service adoption, and assessing the main drivers and challenges for multiplay service providers to grow in the market.

Aggressive discount pricing and value-added services offered by operators are the primary factors driving the multiplay services market in the Americas region. Aggressive discount pricing is primarily being adopted by most operators in Latin America to attract new customers and increase multiplay service penetration. Conversely, most North American operators are integrating value-added services with their multiplay packages for retaining customers and rewarding loyal customers.

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It provides in-depth analysis of the following -
- Market size and forecast; a look at the total market size and forecast for multiplay services in North and Latin America, with an overview analysis per country;
- Drivers and Challenges; an overview on the key drivers and challenges impacting multiplay service providers to foster multiplay service adoption;
- Case studies; this section details the key findings regarding competitive analysis, product offering, pricing strategy, and strategic actions that operators are developing to enhance customer experience of multiplay service users;
- Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for network operators, network vendors and regulators.

Scope

- GlobalData forecasts the number of multiplay households in the Americas is set to grow at a CAGR of 2.4% between 2016 and 2021.
- Lack of fixed broadband infrastructure for FMC in Latin America has been a major challenge for growth in quad-play services in the region. Competition from standalone OTT services will also be a major challenge for multiplay service providers.

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Table of Contents

Table of contents 3
List of exhibits 5
Executive summary 7
Section 1: Regional Multiplay Context 8
Fixed Broadband and Pay-TV Penetration Matrix 9
Multiplay Market Size and Forecast 10
Multiplay Average Monthly Household Spend 12
Regulatory Framework 13
Section 2: Drivers and Inhibitors Impacting the Multiplay Market in Americas 15
Multiplay Service Drivers and Inhibitors for Operators 16
Driver: Attractive Bundling Pricing 17
Driver: Multi-service Value-added Services 19
Inhibitor: OTT Competition 22
Inhibitor: Lack of Infrastructure to Support FMC 22
Section 3: Case Studies 24
Case Study: Verizon in the US 25
Case Study: Claro in Brazil 27
Case Study: Totalplay in Mexico 29
Key Findings and Recommendations 31
Key Findings 32
Recommendations 33
Acronyms and Definitions 34
Companies Mentioned 36
About the Authors 37

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